Our Story
We do jewellery differently.
We believe in jewellery as an expression of self, and how you show up in the world should have no limits. That’s why we work with master artists to create pieces that feel like you — to mean what you want, wear how you want, and keep forever. Our jewellery is designed in-house with craftsmanship and responsible sourcing at the cornerstone of it all.
Inception
“To me, the truest expression of MINA is feeling empowered to invest in yourself & the community around you.”
“My family is a huge part of my story. Coming from seven generations in the industry, I’m deeply connected to the world of jewellery. And when I decided to enter the space myself, I knew I wanted to do things differently.”
Shivangi Surana
Skill Development Unit
Since the inception of our manufacturing unit in March 2022, we’ve upskilled over 100 undereducated men and women with the tools and resources they need to join the workforce and become financially independent.
Our hope is that, through our efforts, we can create a more inclusive tomorrow that consciously preserves communities, craft and our environment.
Quality & Craftsmanship
MINA is committed to a direct-to consumer business model. We have cut out the middle-person associated with traditional jewellery retailers, thus allowing us to give you an atelier-to-market experience at great prices.
